SCREEN BASED COMMUNICATION1 EVALUATION
This task asked us to create a piece of motion graphic, lasting between30-90 seconds. This animation would communication to a social problem which we chose from a box randomly.
The information I chose was about Alcohol consumption in the UK. I couldn’t think anything about that at the beginning and I know nothing about alcohol. Then I started doing research about alcohol consumption, includes the reason why many people die? How many people drink alcohol every week…etc.

Due to the shock statistic of the death of alcoholics. I decided to create a little black humorous story. I want my animation interesting but also rising the awareness. It is about a man died of drinking alcohol and then his soul went up to the heaven. However, the heaven was crowded with a large number of dead alcoholics. Then the god will said to the man:”Sorry about that, but heaven is overpopulated now.So you’d better go to hell!”
I spent one-third of time to learn how to design and animate the characters by using adobe after effects, illustrator and flash. I didn’t enjoy learning independently, sometimes it makes me crazy when I got troubles. After practicing and practicing finally I felt more and more enjoyable about learning After Effects and also the tutorials. I desired to see my finished animation.
In a nut shell, although I am scared and conflict to use softwares at the beginning of this project, I become more confident now that I finished my animation and love it. I enjoyed this unit and still want to learn more things. No pain, No gain.
